The personal growth platform for inner worlds.
We're building the Fable immersive narrative wellness platform—a two-layer ecosystem that begins with an engaging journaling app and evolves into a personalized metaverse where your life story becomes an interactive, immersive experience across Web 2, Web 3, and beyond.
Transform your life into an epic story
The Platform for Immersive Narrative Wellness
More than just an app—Fable is a comprehensive platform that transforms personal journaling into immersive, AI-powered storytelling experiences across multiple touchpoints
AI Story Decoding
Your journal entries are analyzed through the Hero's Journey lens, revealing hidden themes and patterns in your life story.
Immersive Story Worlds
Experience your life through the lens of beloved narratives - from Winnie the Pooh to the Cthulhu Mythos.
Prophecies & Futures
Receive glimpses of possible futures you might be growing toward, based on your current story patterns.
Real-World Missions
Choose your prophecy and receive actionable missions to start making that future reality in your everyday life.
Shadow Integration
Face the parts of yourself you'd rather avoid and integrate them into a more powerful, authentic self.
Character Development
Track your growth through courage, wisdom, and emotional resilience as your character evolves.
Fable's Two-Layer Vision
Fable represents a proven path from consumer engagement to platform transformation—following the playbook of companies like Roblox, Wattpad, and Calm that started with focused experiences and evolved into category-defining platforms.
The Journaling App Onramp
Our mobile app creates deep user engagement through AI-powered journaling and Hero's Journey analysis. Like Calm's meditation or Reflectly's mood tracking, we're building a habit-forming wellness experience that drives high retention and subscription revenue.
Proven Market Analogs:
- Calm - $1B+ valuation, 40M+ downloads
- Reflectly - Tens of millions of users, global reach
- Noom - $3.7B valuation, $400M revenue
The Personalized Metaverse Platform
Using rich user story data and engagement patterns, we'll expand into an immersive platform where personal narratives become interactive worlds. Think Roblox's user-generated creativity meets Wattpad's story-driven IP, powered by AI that understands each user's unique journey.
Platform Precedents:
- Roblox - $40B+ market cap, metaverse leader
- Wattpad - $600M acquisition, IP pipeline
- Rec Room - $3.5B valuation, UGC platform
Why This Model Works
The companies above faced early skepticism about market size or visionary ambitions. They overcame it by first capturing users' time and imagination in a focused way, then scaling to category-defining platforms. Venture investors have repeatedly funded this journey—from meditation apps to mental health unicorns, from story sharing to entertainment franchises, from simple games to metaverse platforms.
Our Mission
Soul Ledger Technologies Inc. is building the Fable platform—a two-layer ecosystem that transforms personal storytelling into immersive experiences. Starting with an AI-powered journaling app that drives deep user engagement, we're evolving toward a personalized metaverse where individual life stories become interactive worlds. Our mission spans personal development, therapy, education, coaching, entertainment, and emerging technologies, empowering individuals to become heroes of their own narratives while creating a scalable platform for story-driven content and experiences.
What Beta Users Are Saying
Real feedback from our early adopters and their Fable journey
"Best journaling app. Love the app, the artwork, and the insight it provides."
"This app turns your entries into part of an actively unfolding story. I've never come across anything like it and I'm hooked!"
"There are so many wonderful things about this app."
"Everything about this app is creatively designed, useful, and fun!"
"This app is amazing. It's motivating and unique—and it has me writing in it several times a day."
"It's cool. Lacks some polish due to being such a new idea, but over time you figure it out. It helps with pushing on and staying committed."
"If you have ADHD this is the journal you didn't know you needed. The AI answering your thoughts, even if it is in limited capacity, does give that immediate feedback ADHDers crave. AND you get an AI image illustrating your journal entries. You don't have to do anything else. It'll sort your entries by topics and themes automatically. Truly the best use of AI so far, in the service of humanity that is."
"This thing is legit! Also their support is seriously off the charts. Definitely recommend!"
"This is legitimately one of my favorite apps I've ever used! I can't wait to see how development goes, kudos to the team because I'm absolutely loving this ❤️"
"That's the most amazing Journal App I have ever tried. Not only you enjoy seeing your life through pictures of your chosen style, but you also get personalized missions, stats. I can't recommend this enough and it's still in BETA."
"I like how this app will analyze your entries and track the storylines of your life to give you a fortune/horoscope response to your situations and forms a narrative on what you should do next."
"Honestly, best app I've ever used. You guys are killing it! <3"
"I hate journalling, but this is nerdy fun...dopamine releasing brain goodness."
Our Ecosystem
Personal Development
Transform your journey of self-discovery through immersive storytelling experiences.
Therapy & Coaching
Professional tools for therapists and coaches to guide clients through narrative transformation.
Education
Interactive learning experiences that make education an adventure of discovery.
Entertainment & Gaming
Video games and AR/VR experiences that blur the line between story and life.
AI Technology
Advanced artificial intelligence that understands the patterns and themes of human stories.
Blockchain & Web3
Decentralized technologies that enable true ownership of your digital life story.
About Soul Ledger Technologies
Simon J. Hill (BA, MA, M.Phil)
Founder & CEO
Simon is a seasoned startup veteran, product leader, and technologist with a deep background in social psychology, AI, and digital experiences. Previously a product leader at AOL, The Meet Group, and Rachio, he has built and scaled product platforms of all kinds. A lifelong student of comparative mythology and moral psychology, he created the Fable platform as a two-layer ecosystem: starting with a groundbreaking journaling app that blends the Hero's Journey with AI, then evolving toward a personalized metaverse where users' life stories become immersive, interactive experiences.
Advisers & Contributors
Nikolas Spasov
Fractional CTO
12+ years in DevOps, data systems, and security
Scott Kay
Fractional CFO/Advisor
Finance leadership, operations scaling, and strategic growth for mission-driven organizations, with expertise spanning entertainment and impact-focused ventures
Brian Coleman
Fractional CSO/Advisor
IP strategy and monetization expert focusing on emerging tech, with deep experience in patent prosecution and licensing across AI, Web3, and climate tech sectors
Arvind David
Writer/Producer/Entrepreneur
Entertainment industry leader specializing in multi-platform content creation and adaptation, with proven success in theatrical productions and streaming content
Start Your Hero's Journey
Download Fable and begin transforming your life into the epic story it's meant to be
